iPad Pro Ad in Chinese

Written on August 31, 2016

Apple has created a Chinese version of its “What’s a Computer?” Ad. The Chinese version delivers such a different message and does so in a less… conceited or aggressive tone.

Voiceover in Chinese Version

“Imagine if this is your first computer, and your only computer, then you are very likely to think that computers should come with a pen that allows you to write, draw and doodle. A keyboard that can expand and collapse at your wish. And also gives you the ability to do two things at once on a touch screen. No - actually three things. Without all of these… It suddenly feels like… Something’s missing.”

Voiceover in English Version

“Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch, and even write on. When you see a computer that can do all that, it may just make you wonder: Hey, what else can it do?”